<aside> đź‘€ You sit down with a client, brimming with ideas, but sometimes their vision feels unclear. How do you unlock their true potential and translate it into a website that converts?
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✨ Crystal-clear business goals: Identify the metrics that define website success for your clients.
✨ Deep audience insights: Understand their ideal customer's desires, pain points, and motivations.
✨ Compelling messaging: Craft targeted communication that responds to their audience’s needs
Asking the right questions will enable you to design websites that not only look amazing, but also dial up conversions and make your clients shine.
Who do you want to reach with your website? Who is your ideal, dream client?
This sets the foundation for their messaging—figuring out who exactly your client is speaking to, and speak to them consistently throughout the website.
Where to use this: address the audience in the hero section, and throughout the website
What problems are your ideal clients facing?
Address the real life pain points to make their audience feel seen and understood.
Where to use this: we like to use this to introduce our services on the homepage
Example: “Stop wasting untold amount of hours tinkering with your website!” “You didn’t start your dream business to learn code just to make edits to your website.”
How do YOU solve those problems?
Next, we want to show the audience that our client is THE go-to solution for their woes.
Where to use this: have this high up on the homepage, we usually like to put these in a 3-grid row. This section would also answer “why work with us?” This is also where case studies and results come in—or the opportunity to showcase the client’s unique process.
Example: “We’ve helped 100+ entrepreneurs…” “
What are the questions from clients that usually come up? What are the hesitations/concerns/objections people have with your services?
We want our websites to be a one-stop information hub. This is why knowing and engaging the client’s audience is key—because then you’ll know their concerns, objections and more.
Where to use this: include an FAQ page or section at the bottom of the homepage, choose the top 1-2 objections and create a section on the homepage addressing these
Example: “You don’t need to know any code to maintain your websites anymore!”
What is the main action you want clients to take before they leave your website?
This is the ultimate goal of their website—find out what that specifically looks like, and you will be able to create a guided experience throughout the website. There are multiple paths people can take on a website, but if it’s designed well, each path will seamlessly lead to that desired action!
Where to use this: you don’t need to put a CTA in every section, but it’s still important to make your client’s website actionable throughout—reduce friction and scrolling for a better website experience!
How do you want clients to feel when they’re experiencing your brand online? What do you want them to say about you?
This will help determine the overall vibe, design or look and feel of the website. Getting these words from your client’s own mouth will help you set a design direction for the website.